Bev Expo 2004

The new, biennial BevExpo showcases innovations in beverage manufacturing equipment, packaging, ingredients and formulation, materials handling, merchandising, vending and foodservice for the global $700 billion a year beverage business. The U.S.-based event is designed exclusively for beverage marketers, manufacturers, bottlers and distributors of bottled water, soft drinks, milk, juices, enhanced beverages, coffee and tea, beer and other beverages, for companies operating in the United States, Latin America and around the world.
BevExpo is sponsored by the International Bottled Water Association (IBWA), the International Dairy Foods Association (IDFA), the International Association of Food Industry Suppliers (IAFIS) and Beverage Marketing Corporation (BMC).
Devoted entirely to the dynamic developments in ingredient technology and product development for the beverage industry, BevExpo’s Technology Innovations exhibits are one of the show’s most exciting features.
Store shelves are exploding with new beverage products from the industry’s top manufacturers and bottlers, all of which demand the best ingredient technology. Beverage formulators are seeking out the latest developments in flavors, fractionated proteins, sweeteners, functional ingredients, vitamins, stabilizers and more. Technology Innovations will feature these cutting-edge developments for all beverage categories including milk and milk drinks, waters, carbonated beverages and more.
Manufacturers and bottlers are searching for the next big thing and ingredient companies are continually introducing exciting new options. Technology Innovations brings these two critical audiences together to create tomorrow’s new products.
For more information or to register, visit

BevExpo Schedule at a Glance
Monday, September 27, 2004
1-5 p.m.
Registration open
Tuesday, September 28, 2004
7:30 a.m.-5 p.m.
Registration open
8:30 a.m.-5 p.m.
Conference program
1-5 p.m.
DWRF golf tournament at TPC Tampa Bay
Wednesday, September 29, 2004
7 a.m.-5 p.m.
Registration open
8-11 a.m.
Conference program
11 a.m.-Noon
BevExpo General Session: “Snap Judgements — The Snapple Story” as told by Mike Weinstein, Snapple CEO, 1997-2001
Noon-5 p.m.
Exhibits open
5-6 p.m.
Welcome reception
Thursday, September 30, 2004
7 a.m.-5 p.m.
Registration open
8 a.m.-12:30 p.m.
Conference program
9 a.m.-Noon
IBWA General Session and Annual Business Meeting
Noon-5 p.m.
Exhibits open
1-2:30 p.m.
Conference program
7-11 p.m.
IBWA Chairman’s Banquet
Friday, October 1, 2004
7:30 a.m.-Noon
Registration open
8 a.m.-Noon
Exhibits open
8:30-11:20 a.m.
Conference program
What’s New in Beverages — A Worldwide Overview
From the flavored soft drink wars to a boom in flavored milks, the beverage market has never been a more exciting place than today. Find out how marketers from around the world are revitalizing the beverage industry with a flood of new product ideas.
Speaker: Tom Vierhile, executive editor, Productscan Online
Foodservice Beverage Trends: Tapping into the Opportunities
While carbonated soft drinks have not experienced strong growth, there is tremendous activity overall in the beverage category in foodservice. Understanding these trends in the broader context of the foodservice marketplace will be the focus of this presentation.
Speaker: David Henkes, principal, Technomic Associates
Optimizing Space in the Dairy Case
A new study from MilkPEP’s Fluid Milk Strategic Thinking Initiative looks at different dairy case management ideas to increase sales. Optimization by size, flavor and type according to varying consumer needs will be key areas of focus. Included will be insights from a variety of retailer interviews and a demonstration of a new optimization model that can help processors make allocation decisions.
Speaker: Rob McCabe, senior associate, Willard Bishop Consulting
Hispanic Beverage Purchase Patterns
This session will examine differences in alcoholic and non-alcoholic beverage purchase patterns for Hispanics versus the overall U.S. population, at the category and brand levels.
Speaker: David “Bump” Williams, executive vice president and general manager, Information Resources Inc.; Julie K. Stroup, senior consultant, Beverage Marketing Corp.
Functional Beverage Megatrends: Catching the Wave
This informative session will discuss the major market and consumer drivers that underlie the rapid growth and robust prospects for functional beverages in the U.S.
Speaker: DonWilkes, president and CEO, Blue Pacific Flavors
Beverage Vending — Changing Market Dynamics
Brad Bachtelle, president of Bachtelle and Associates, a national vending channel consulting and market research company, discusses the ongoing changes relating to beverage vending.
Speaker: Brad Bachtelle, president, Bachtelle & Associates
Market Intelligence
Carbonated soft drinks still dominate the beverage landscape but are losing ground to healthier alternatives. Milk marketers have begun to get more aggressive. This session provides up-to-date beverage category data, plus it examines the trends and key companies behind the data.
Speaker: Gary Hemphill, senior vice president of  information systems, Beverage Marketing Corp.
The Boom in Low-Carb Beverages
Low-carb beverages have been an area of high retail and consumer interest. Get the latest data on products, their volumes and channels of distribution and the kinds of programs that accompany them to market.
Speaker: David “Bump” Williams, executive vice president and general manager, Information Resources Inc.
Health Benefits of Dairy
Milk has long been touted as a healthy drink — high in calcium, protein and vitamins. But now, there is even more to say about it. New research indicates that a diet rich in dairy products can help you lose weight. Plus, milk proteins are great tools for formulating low-carb, healthy products. Learn about these and other health benefits of dairy.
Speaker: Peter Huth, Dairy Management Inc.
Beverage Flavor Trends and Implications for Milk
This new study from MilkPEP’s Fluid Milk Strategic Thinking Initiative on the use of flavors in foods and beverages will provide milk processors with insight on leading edge indicators of flavor trends, as well as insight into how the current focus on obesity, nutrition and wellness might influence consumer preference for various flavored beverage products. We’ll also look at the flavor development process.
Speaker: Laura MacPhail, principal, The Hale Group
New Developments in Packaging — Paper
This is not your parents’ gabletop carton. Today’s paperboard manufacturers are developing new materials, closures and graphics to help you package a product that is more attractive to consumers. Learn from the experts how a strong partnership with your paper supplier can help you to strengthen your brand and increase sales.
Speakers: TBD
Analyzing Market Influences on the Demand for Milk
This research from MilkPEP’s Fluid Milk Strategic Thinking Initiative looks at the impact of price shifts on fluid milk sales. This is a classic elasticity study that provides new measures by using shorter-term grocery store data. The groundbreaking study also includes analyses of flavored versus white, brand versus private label, and by fat content.
Speaker: Dr. Oral Capps Jr., professor and Southwest Dairy Marketing Endowed Chairman, Texas A&M University
Regulatory Update for Milk and Juice Processors
This quick presentation will bring you up to speed on the latest federal regulation affecting dairy and juice plants.
Speakers: Clay Detlefsen, vice president and counsel, International Dairy Foods Association; Cary Frye, vice president of regulatory affairs, International Dairy Foods Association
New Developments in Packaging — PET
In this session, SBA-CCI will present a concise yet complete synopsis of NAFTA PET resin and packaging market supply/demand — from PET resin through each end-use application — with forecasts to 2010.
Speaker: John Maddox, president, SBA-CCI Inc.
Dairy Ingredients: How to Maximize the Opportunity for Functional Beverage Development
Dairy protein ingredients present a great opportunity to functional beverage developers. This session will explore the comparative functionality with vegetable proteins and present real-life examples of how to best formulate your new functional products.
Speaker: Bill Haines, Dairy Management Inc.
Complete program information is available at
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