German milk industry brings 300 new products a year to the market
Anuga Dairy, the leading international trade show for the milk and dairy industry, will take place under the roof of Anuga from 8th to 12th October 2011 in
And the international outlook for the future of the sector is optimistic. The companies exhibiting their products at Anuga Dairy in
The sector get-together of the international dairy industry will take place on Monday, 10th October 2011: Dairy Unlimited 2011 - Opportunities and Benefits!, which will offer participants the opportunity to share ideas with colleagues from the sector and make new contacts.
Here, top decision-makers from the trade and industry will discuss the promising outlook for the sector (start: 5:00 p.m. in the Rheinsaal, Congress Centre North). The organizer is Koelnmesse GmbH, in cooperation with the German Dairy Association (MIV).
The German milk industry looks to the future with optimism Since May 2011 the German dairy industry is once again represented among the world leaders in milk processing. Following the merger of the former Nordmilch company and the Münsterland-based Humana Milchunion into Deutsches Milchkontor (DMK), a German company is once again in the same league with the major global players like Nestlé, Danone and Arla.
With a forecasted annual turnover of about €4 billion, DMK becomes one of the 20 dairy groups with the highest turnover in the world, right from the start, in addition to being one of the top ten companies in the European milk industry. The new milk titan operates 24 locations and employs a workforce of about 5,500 people, making it the dominant player in milk production in northern and western
Now the aim is to tackle challenges “with the combined strength” and in the best interests of dairy farmers, says Josef Schwaiger, DMK Board of Management Spokesman. After all, the newly created dairy group is supplied by approximately 11,000 dairy farmers, who are hoping above all for higher prices for their milk.
Unfazed by this big merger, a major international competitor, the Scandinavian dairy group Arla, wants to further expand its business in
Following a period of turbulence, the German milk industry is once again looking to the future with optimism. Rising prices, increasing exports and stable economic growth were recorded during 2010.
“We are expecting the market situation to remain stable in 2011,” forecasts Karl-Heinz Engel, Chairman of the German Dairy Association (MIV).
Demand growing stronger worldwide Demand for milk products continues to constantly increase worldwide. According to the Food and Agriculture Organisation of the United Nations (FAO), worldwide milk production should double by 2050. The current production is slightly over 700 million tonnes.
While the European markets have largely reached their growth limits, there are now high hopes for business in
Virtually all of the international competitors of the
The fierce competition and price pressures are enormous due to the high market shares of trademark brands. Well-known privately owned companies such as Müller, Ehrmann, Bauer, Meggle and Zott have achieved respectable brand positions even in these times of intensive competition. The family-owned companies are holding their own by means of long-term brand strategies and sustainable product concepts. The brothers Florian and Markus Bauer, for instance, are the fifth generation of the family to run their dairy company. They assign great value to their designation as a “private, family-owned dairy”.
And Christian Ehrmann, CEO of the Ehrmann AG company in Oberschönegg in the Allgäu region, also believes tradition is an important asset. “Von der Familie für die Familie” (From the family for the family) has been the company’s slogan for three generations. In 1920 grandfather Alois founded the dairy as a one-man operation. Today the group, which also owns the cheese company Champignon, produces at six locations with 1,600 employees and exports to 40 countries. Ehrmann meanwhile generates almost half of its total turnover of €650 million outside of
The globalisation from the Allgäu region seems unstoppable: In March 2011 the family owned group opened its first dairy in the state of
The Emmi brand and the Kaltbach cheese speciality products are another focus of the company.
“Our main target group for Caffè Latte is young, trend-conscious women with an affinity for brand name products,“ says Elisabeth Wagner-Wehrborn, head of Emmi in
Emmi took an important step in this direction this year by means of the official partnership with the popular TV program
At Anuga Dairy in
Due in particular to the steadily growing number of one-person households, re-sealable packages are playing an increasingly important role in the refrigerated section.
Here the German cheese industry shows off its great capacity for innovations: Customers can choose from hard cheese, sliced cheese and soft cheese in ever new flavour variants, with an expanding range of different fat contents and in even more consumer-friendly packaging.
Emmi has also announced its stand will feature “several surprises in the fresh products and cheese segments”. But until then they will be kept secret.
“We expect that the key partners for the Swiss premium dairy company Emmi will be among the Anuga trade visitors from the German and international trade,” adds Wagner-Wehrborn.
Anuga will take place from Saturday, 8th October, to Wednesday, 12th October 2011. It is open to trade visitors only.
More information on Anuga is available at anuga.com.