A comprehensive TV documentary takes viewers inside the world of probiotics via Chr. Hansen facilities and expert quotes from the Denmark-based company.
Chr. Hansen, a sponsor of “Microwarriors: The Power of Probiotics,” opened its doors to its sophisticated probiotic production facilities. The documentary also features Brian Peeters, a long-time Chr. Hansen probiotic expert.
“This production could really raise general awareness about the role of probiotics in digestive health and overall well-being. Therefore, we did not hesitate when we were offered the chance to support and participate in this groundbreaking project,” says Sune Schmoelker, commercial development director, health and nutrition division of Chr. Hansen.
“Making ‘Microwarriors’ required incredible passion and dedication to educating the public about the importance of probiotics to one’s overall health and well-being,” says David Knight, executive producer of Los Angeles-based Health Point Productions, who produced the documentary. “As a major sponsor of the documentary, Chr. Hansen has been critical to seeing ‘Microwarriors’ from its inception all the way through to its successful completion. It’s been a true pleasure working side-by-side with Chr. Hansen’s outstanding staff and witnessing their commitment to this project.”
“Combining up-to-date medical information, biological animations and insight from recognized probiotic experts, ‘Microwarriors’ tells the whole story about these friendly bacteria, starting with their discovery in the early 20th century to how they’re tested and produced, plus the latest scientific research. We are proud to have helped bring the documentary to life and we hope that it will support us in moving the market towards clinically documented probiotics,” Schmoelker says.
To watch the movie trailer, go to http://www.youtube.com/watch?v=eTWk3dlvuzY.
“Microwarriors: The Power of Probiotics” is now available on DVD and is airing on TV. For more information, to order a copy of the DVD or to view the trailer, go to www.microwarriorsmovie.com.
Ulrik Raabjerg Søndergaard, communications consultant
+45 45 74 71 09
Documentary on Probiotics Features Chr. Hansen
February 8, 2011