Royal DSM N.V. has introduced a new company brand: Bright Science. Brighter Living. The company states that a new corporate brand is “a logical step” as it transforms itself from a chemical company into a life sciences and materials sciences company active in health, nutrition and materials.
Feike Sijbesma, CEO/Chairman of the DSM Managing Board, said: “With the portfolio restructuring completed, with our new strategy that focuses on growth, with the culture change on the road, and with our One DSM philosophy, this is the time to mark the new DSM, internally and externally.”
According to a company statement, the brand also comes with a new logo that conveys brightness as well as the diversity of DSM people and the unique combination of DSM global talents and technologies, working together to create innovative and sustainable solutions in a variety of businesses (nutrition, health and materials).
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