The Dannon Company Inc., White Plains, N.Y., has expanded its Activia brand with new Activia Fiber.



The Dannon Company Inc., White Plains, N.Y., has expanded its Activia brand with new Activia Fiber. Activia Fiber provides a good source of fiber with three grams in every 4-ounce serving. According to the ingredient statement, the fiber sources are inulin, red wheat bran and rolled oats. Activia Fiber contains cereal pieces for great texture and a distinctive taste, and is available in the peach, strawberry and vanilla flavors. All Activia products contain the company’s proprietary probiotic culture: Bifidus Regularis.

“Activia Fiber and Activia Drinks extend the great taste as well as the nutritional and clinically proven digestive benefits of the leading probiotic yogurt to even more Americans by making Activia available in formats and textures that appeal to more people,” says Marc Jove, senior vice president of marketing for Dannon. “The U.S. is still an emerging yogurt market, as Americans consume about 75% less yogurt per person than people in other countries, such as France and Spain, where the benefits of healthy bacteria and maintaining health through food are better known and embraced. With the launch of Activia Fiber and Activia Drinks, Dannon will continue to encourage the enjoyment of delicious cultured fresh dairy products with proven benefits to a growing number of Americans.”