As construction on its new Las Vegas manufacturing plant continues, Meadow Gold Dairies' has launched an aggressive integrated marketing campaign in the Las Vegas market to garner greater brand attention. Slated to run through the end of the year, the new campaign plays off of the market's entertainment notoriety to emphasize the nutritional and wholesome aspects of Meadow Gold milk.

A dairy franchise dating back to the late 1890s, Meadow Gold Dairies, now a subsidiary of Dean Foods, Dallas, has supported the Las Vegas market for several years. Dean Foods made the decision to expand operations into the southern Nevada market due to large volume increases distributed from the dairy's facility in Utah.

The new marketing campaign comprises billboards throughout the market together with a full schedule of radio, TV, and movie theater commercials. Meadow Gold Dairies has also become a sponsor of the Las Vegas 51s, Nevada's minor league baseball team, and of the neighboring Las Vegas Motor Speedway.