New Product Review
"During our 2003 launch, Old Home Original Yogurt Smoothies were the No. 1 market leader in volume share for Minneapolis/St. Paul," says Al Haeg, route sales supervisor. "We take great pride in continuing to offer our consumers great-tasting, innovative products that fit in with the way they live."
Old Home Light Yogurt Smoothies are packaged in 8-oz plastic bottles and come in five fruit flavors: Strawberry, strawberry-banana, raspberry, mixed berry and cherry. Radio spots promote the new product line and reinforce Old Home's tagline: "For the way you live.™" Other communication support includes FSIs, consumer coupons, in-store advertising, product sampling and event sponsorship.
Around the same time Lee's began making its classic parlor ice cream, Claudia's Kitchen, Stanfordville, N.Y., started making its nationally famous gourmet cookies, cakes and pies. Today, Lee's and Claudia's have come together to produce Fresh Baked Ice Cream. This series of Lee's pint flavors features the perfect marriage of superpremium ice cream and scrumptious chunks of freshly baked gourmet desserts.
Noteworthy IntroductionsNestle USA, Glendale, Calif., rolls out flavored dairy creamers under the Coffee-mate® brand. New Coffee-mate Half & Half combines the dairy taste of real cream with the gourmet flavors consumers are familiar with in non-dairy creamers into an easy-to-use and easy-to-pour bottle sold in the refrigerated dairy case. The only flavored dairy creamer in the market, Coffee-mate Half & Half comes in Original, Hazelnut and Vanilla varieties.
InternationalThe low-fat, low-calorie impulse ice cream and frozen novelty segment (especially for non-sorbet lines) is somewhat small outside the United States, as ice cream is not normally viewed as a healthful product. Companies involved in this healthier segment are mainly diet brands such as Weight Watchers, and retailers which use their healthy sub-ranges. Now, Unilever's leading Magnum brand of impulse ice cream has appeared in a reduced-fat and reduced-calorie light version in Germany. It is available through Unilever subsidiary Langnese-Iglo and is said to contain 33% less fat and 30% fewer calories, with no compromise on taste.
Contributed by Lynn Dornblaser, dir., Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.