"During our 2003 launch, Old Home Original Yogurt Smoothies were the No. 1 market leader in volume share for Minneapolis/St. Paul," says Al Haeg, route sales supervisor. "We take great pride in continuing to offer our consumers great-tasting, innovative products that fit in with the way they live."
Old Home Light Yogurt Smoothies are packaged in 8-oz plastic bottles and come in five fruit flavors: Strawberry, strawberry-banana, raspberry, mixed berry and cherry. Radio spots promote the new product line and reinforce Old Home's tagline: "For the way you live.™" Other communication support includes FSIs, consumer coupons, in-store advertising, product sampling and event sponsorship.