In 2003, and in the first half of this year, the cultured dairy product category has continued to grow, thanks entirely to yogurt. But yogurt has grown at a slower pace in more recent months. And its companion products have dropped into the red.
Nationwide, total yogurt sales were up 2.7% by pint volume and 3.6% by unit for the 52 weeks leading up to March 31. These figures are from Information Resources Inc. and reflect supermarket, drug store and mass merchandiser sales, but do not include Wal-Mart.