Proactive consumers are on the hunt for foods offering nutritional perks. Are your products in their sights?

According to the 2003 HealthFocus Trend Report from HealthFocus International, St. Petersburg, Fla., substantive changes in consumer attitudes during the past 10 to 15 years have produced some fundamental changes in the health and nutrition market. For example, in 1990, consumers were primarily reactive, trying to avoid health problems, whereas today, they are more proactive. The grocery aisles have become a hunting grounds in a safari for healthful and functional foods.