The Florida-based company is prepping a November roll-out of Breakfast Blenders in 7-Eleven stores.
"Our customer trends showed that the typical consumer is skipping breakfast due to their hurried schedules, while health research shows that breakfast is a very important meal," said Kurt Schumacher, category mgr. of dairy and ice cream products for 7-Eleven.
Bravo! Foods already markets an existing line of fortified milk drinks under the ‘Slammers' brand. Earlier this month, Bravo! signed a 10-year distribution agreement with Coca-Cola Enterprises, adding fuel to rumors that CCE is preparing a bid to acquire a controlling interest in the Florida-based group.