Looks like the growth opportunity in processed cheese might require shredding it and putting it in a bag. Processed shredded cheese grew substantially in 2004, although it was from a small base. This, according to recent data from Information Resources Inc.
Quarterly unit sales were below 1 million units in 2003, but have stayed at or above that benchmark ever since. Sales actually dropped off a bit in the first quarter this year, compared to what appears to have been a record quarter in the first period of 2004. These numbers are for food, drugstore, and warehouse stores but do not include Wal Mart.