"Our consumer research within the calorie-control shake category identified the need for a great-tasting shake with just the right nutrition for women," says Pria Brand Manager Andy Hill, PowerBar Inc. , Berkeley, Calif., a Nestlé company. "Our new Pria Complete Nutrition shake offers a unique combination of the important daily nutrients women need, such as calcium, fiber and protein, with only 170 calories. Entering this new market segment is an exciting step, and we're thrilled to provide women with new calorie-control snack and meal replacement options to assist with dietary goals."
The shakes are sold in packs of four 11-oz servings and come in two flavors-Creamy Milk Chocolate and French Vanilla.