The Milk Processor Education Program (MilkPEP) is working to help improve the offering of milk in schools through a new program it calls "Capturing the School Milk Opportunity."
WASHINGTON-The Milk Processor Education Program (MilkPEP) is working to help improve the offering of milk in schools through a new program it calls "Capturing the School Milk Opportunity." The organization says many milk processors are already using the program in talking with schools about milk in the coming 2004-05 school year.
The program suggests different options for processors and school foodservice directors to use, such as merchandising changes, offering new flavors of milks, and creating different packaging. The program includes 15 case studies that outline success stories from various processors and schools to give other processors and schools a springboard to formulate their own plans.