Ingredient Application: Consumer Insight on Yogurt Beverages
Internet study reveals what consumers are looking for
In efforts to assist product developers and marketers with the endeavor of understanding what makes consumers tick when it comes to beverages, this past year, WILD Flavors Inc., Erlanger, Ky., sponsored a market research study called Drink It!™ to help the company and its customers understand consumer beverage interests. The study, conducted by Moskowitz Jacobs Inc., White Plains, N.Y., and The Understanding & Insight Group, Denville, N.J., was completed in September 2002.