New Product Review
"Yoplait Frozen Breakfast Bars solve the breakfast problem in a unique new way," says David Stein, pres. and co-CEO. "Consumers want breakfast to be fast, easy and great tasting and Yoplait Frozen Breakfast Bars provide all of these benefits, plus balanced nutrition. Our consumer research indicated very strongly that once consumers knew about this product they would try it. That is clearly happening in our test market, where the product is being distributed by our DSD (direct-store-delivery) subsidiary, Eskimo Pie Frozen Distribution."
"We know that interest in a carbohydrate-controlled lifestyle is growing," says Dan Hammer, v.p. of marketing and development. "Our existing Carb
Smart products are doing a great job of meeting the needs of consumers following a carb-conscious lifestyle. What's missing are products that meet the specific needs of serious low-carb dieters, those who are strictly limiting their net carb consumption."
Not any more. New Breyers®‚ CarbSmart™ Ice Cream with zero grams net carbs comes in two flavors-Vanilla & Chocolate (vanilla ice cream with chocolate sorbet) and Neapolitan (vanilla ice cream with chocolate and strawberry sorbets).
On the novelty side, now there's CarbSmart Creamsicle‚ bars-also with zero grams net carbs per serving. The bars come in two flavors: Orange and Mixed Berry.
Noteworthy IntroductionsSome people drink their coffee black, some with cream and some with ice. Now java lovers can enjoy their coffee with ice cream as Dairy Queen shops around the country roll out MooLatte™ frozen blended coffee drinks.
"It's no secret that coffee has become a designer industry," says Michael Keller, executive v.p. of marketing for International Dairy Queen Inc., Minneapolis. "But with a twist on coffee as unique as the signature curl on DQ soft-serve, we think the MooLatte is the best new frozen blended coffee beverage to hit the market."
New Shapesters® Cheddar snacking cheeses from Sorrento Lactalis Inc., Buffalo, N.Y., come in dinosaur (T-Rex and Triceratop), sea (fish and shark) and space (moon and star) shapes. They are sold in multi-packs of snack-size bags.
InternationalHealth and wellness products continue to appear in a variety of forms in dairy product lines around the world. Two of the world's largest players have introduced new items in recent months. Danone in Belgium offers a fermented milk drink called Zen. Fermented milk drinks, often called lactic acid drinks or "little bottles" (because they usually come in 100ml containers) offer consumers a daily "shot" of good bacteria. The concept is quite popular in most parts of the world (but not in the United States). The newest Danone product also contains magnesium, which the company says contributes to muscular function. The real news about this product is the packaging. It comes in a four-pack, which is common, but the four-pack has the individual plastic "pots" all in a line rather than clustered together. Additionally, the pots are not shaped like little bottles, but rather are almost completely spherical in shape.
Packaging has been making lots of news lately. Two examples focus on the convenience of single-serve, grab-and-go packaging. In Germany, Unilever's Langnese-Iglo division is offering Dextro Energy Power Ice, a smoothie ice cream. The product comes in a single-serve pouch with a twist-off cap. Also important to note is that although the product is frozen, it is soft in texture, like a smoothie, and can be squeezed right from the pouch into the mouth.
Contributed by Lynn Dornblaser, dir., Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.