"Yoplait Frozen Breakfast Bars solve the breakfast problem in a unique new way," says David Stein, pres. and co-CEO. "Consumers want breakfast to be fast, easy and great tasting and Yoplait Frozen Breakfast Bars provide all of these benefits, plus balanced nutrition. Our consumer research indicated very strongly that once consumers knew about this product they would try it. That is clearly happening in our test market, where the product is being distributed by our DSD (direct-store-delivery) subsidiary, Eskimo Pie Frozen Distribution."
"We know that interest in a carbohydrate-controlled lifestyle is growing," says Dan Hammer, v.p. of marketing and development. "Our existing Carb