Packaging Technology: Wells' Overhauls Packages for New Products
When Wells' Dairy introduces its reformulated Blue Bunny Light ice cream this season it will be all dressed up in a new package.
The package which Le Mars is calling an E56 (read: Elliptical 56 oz container), is made from rigid plastic, with in-mold-labeling and a proprietary snap lid that Wells' says it has trademarked under the name Fresh Lock.