New Product Review
Activia was first introduced in 1987 in France. It is already one of Groupe Danone's best-selling yogurt products globally, generating some 650 million Euros in 2004 sales in more than 20 countries, primarily in Europe and Asia. Globally, the brand achieved compounded annual sales growth of 24% between 2000 and 2004. Dannon's U.S. launch of Activia is by advertising, consumer promotions and in-store promotions.
Activia comes in six flavors: Blueberry, Mixed Berry, Peach, Prune, Strawberry and Vanilla. It is packaged in 4-oz cups and sold in multi-packs of four or eight cups.
Coffeehouse Classics™ FOAM! is marketed by Simply Sublime Foods, Davis, Calif. It comes in a can similar to aerosol whipped cream and is merchandised in grocers' refrigerated case near the coffee creamers. FOAM! is made from nearly 100% fat-free milk and comes in unsweetened natural milk flavor, as well as vanilla and hazelnut flavors. Wilkinson says they struggled to limit the number of ingredients and to keep those ingredients as natural as possible. "We wanted a simple foam without a lot of additives in it," he says. "Just like the real thing.
"Our goal was to capture the same creamy, fluffy consistency that makes steamed milk foam so unique," he says. After more than three hundred trials, Wilkinson says he finally perfected his foam. "We wanted the fine bubble structure that you only find in the very best coffee houses. We just wouldn't quit until our FOAM! was as good."
Shake's currently offers three varieties of the new cakes, as well as made-to-order custom cakes. Each cake contains 12-14 servings. The Shake's Bopper Cake features frozen custard layered with chocolate cake, caramel and premium hot fudge, and topped off with roasted pecans, caramel and hot fudge. The Triple Chocolate Fudge Cake features chocolate custard layered with chocolate cake and premium hot fudge and topped off with chocolate curls. The Confetti Cake features vanilla frozen custard layered with white cake and creamy frosting covered with rainbow sprinkles.
Weight Watchers yogurt, sold in 6-oz single-serve cups, comes in nine flavors: black cherry, blueberry, key lime pie, lemon cream pie, peach, raspberry, strawberry, strawberry banana and vanilla. Each serving contains only 100 calories and has only one Points® value, for Weight Watchers members who incorporate the Points® Weight-Loss System into their weight-loss plan.
Weight Watchers smoothies are made from a healthful mix of fruit and fat-free yogurt. The 7-oz smoothies come in four-packs and each bottle is only one Points® value. The smoothies come in four flavors: mixed berry, raspberry, strawberry and strawberry banana.
Contributed by Christy Brinnehl, analyst, Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.