Activia was first introduced in 1987 in France. It is already one of Groupe Danone's best-selling yogurt products globally, generating some 650 million Euros in 2004 sales in more than 20 countries, primarily in Europe and Asia. Globally, the brand achieved compounded annual sales growth of 24% between 2000 and 2004. Dannon's U.S. launch of Activia is by advertising, consumer promotions and in-store promotions.