As dairy marketers, it is important to know what tricks the competition has in store. From this sneak peek, I am sure you will agree that 2006 is going to be an interesting year in the health and wellness category.
For example, on a recent single-digit temperature day in Chicago, I was inundated with press releases announcing many health and wellness oriented products. Bradenton, Fla.-based Tropicana Products Inc., a division of PepsiCo Inc., Purchase, N.Y., says that the company is helping people meet their daily fiber requirements with the introduction of the first national orange juice with fiber.