New Fidus aktiv is a combination of skim milk and fruit juice. It is rich in vitamins A, C, E and B12 and contains no fat.

Company: Berglandmilch

Location: Austria

Introduced: August 2002

Details: New Fidus aktiv is a combination of skim milk and fruit juice. It is rich in vitamins A, C, E and B12 and contains no fat. Austria's Berglandmilch is marketing the drink as "active freshness from the fridge," and is positioning it as an alternative to traditional soft drinks.

Distribution: Austria