Product of the Month<br>With a Little Bit of Magic
New frozen desserts and yogurts that entertain as well as delight
For many years, kids have been fascinated by the magic of Walt Disney through animated films, and more recently through product extensions including toys, books and clothes. Now that list includes frozen desserts and refrigerated yogurts.
In 2002, Disney Consumer Products Worldwide, Burbank, Calif., contacted Wells' Dairy Inc., Le Mars, Iowa, to produce a line of products described as "Disney products brought to you by Blue Bunny." They had an agreement signed by the fall and magically had product in retail markets by April.