In what some think is a mature market, manufacturers thinking outside of the box find opportunities. Mature market? Nonsense!
Yogurt, specifically drinkable yogurt, is the category’s shining star this year. Drinkable yogurt retail sales grew 36.6% this past year (see graph) to an impressive $132.8 million, according to ACNielsen. Impressive? Yes, impressive. After all, back in the early 90s, this category was virtually non-existent.