Location: United Kingdom
Introduced: June 2003
Details: The U.K.'s leading yogurt manufacturer, Muller, is building its children's product portfolio. The two-pronged approach starts with the launch of My First Muller Corner. Targeted at moms with children under five, this product extends the highly successful Corner brand to the youngest consumers.
Secondly, Muller is revamping its Yogz brand with the aim of driving increased value into the category. The company is doing this by changing some of the ingredients, thus reducing the sugar content and giving the product a better-for-you image.
Distribution: United Kingdom