International: Cultured Products for Kids
The U.K.'s leading yogurt manufacturer, Muller, is building its children's product portfolio. The two-pronged approach starts with the launch of My First Muller Corner.
Company: Muller
Location: United Kingdom
Introduced: June 2003
Details: The U.K.'s leading yogurt manufacturer, Muller, is building its children's product portfolio. The two-pronged approach starts with the launch of My First Muller Corner. Targeted at moms with children under five, this product extends the highly successful Corner brand to the youngest consumers.
Secondly, Muller is revamping its Yogz brand with the aim of driving increased value into the category. The company is doing this by changing some of the ingredients, thus reducing the sugar content and giving the product a better-for-you image.
Distribution: United Kingdom
Muller
Location: United Kingdom
Introduced: June 2003
Details: The U.K.'s leading yogurt manufacturer, Muller, is building its children's product portfolio. The two-pronged approach starts with the launch of My First Muller Corner. Targeted at moms with children under five, this product extends the highly successful Corner brand to the youngest consumers.
My First Muller Corner comes in a mini Corner container with a thick and creamy vanilla fromage frais in one side and smooth, no-bits, fruit puree in the other.
Distribution: United Kingdom
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
