Location: Londonderry, N.H.
Introduced: August 2003
Details: Gary Hirshberg, Stonyfield Farm President and CEO, believes that whole milk yogurts such as Moo-la-la are helping fulfill a need that has been unmet by other brands. "Most Europeans have been eating whole milk yogurts for a variety of occasions, including snacks and desserts, for years. In contrast, here in the United States, many people shop exclusively for snacks and treats that are fat-free," says Hirshberg. "Moo-la-la is a creamy organic yogurt that is designed to give you just enough flavor in a single serving so that you can still enjoy it without feeling guilty. Moo-la-la is the perfect healthy treat."