The competition among the top 10 brands of yogurt is fierce, and some interesting trends are emerging and they are made more visible with some historical context. Meanwhile, it looks like sales of lowfat and skim milk are actually starting to get some traction.
Yoplait and Dannon have been and remain the top players in yogurt-with five Yoplait brands among the top 10. Keep in mind that Information Resources Inc., now keeps separate figures on yogurt drinks. Also, these numbers are for supermarket, drugstore and mass merchandiser retailers but don't include Wal-Mart.