What's so unique about LeCarb? Well, for starters, the company uses ingredients and patent-pending process technology to replace or remove the majority of carbohydrates in the milk used to manufacture LeCarb products.
Last year at this time, Dairy Foods magazine honored SouthWest Foods, Tyler, Texas, for introducing LeCarb™, the first nationally distributed low-carbohydrate frozen dessert. This year, due to the product line's continuing overwhelming success, along with the fact that LeCarb has grown to include dairy drinks, cultured products and frozen novelties, the company has been chosen as Dairy Foods magazine's New Products Company of 2003.
LeCarb is so successful for SouthWest Foods, that the company plans to spin it off to be its own company, rather than a brand of SouthWest Foods, which is a division of Brookshire Grocery Co. Way to go LeCarb!