When creating the new outer, removable sleeve, Win Schuler Foods stayed true to its origins by retaining its classic logo and using a color scheme reminiscent of the original brown ceramic crocks. The sleeve utilizes rich brown colors along with appetizing food photography to communicate the rich taste and smooth texture of Win Schuler's Bacon, Fiesta, Lite Original, Original and Sharp Cheddar Cheese Spreads.
Win Schuler Foods, Southfield, Mich.
August 29, 2003
Win Schuler Foods, Southfield, Mich., now retails its Cheddar cheese spreads in ready-to-serve, attractive black tubs that can go from refrigerator to table. The graphics-free tub offers consumers greater convenience when it's time to entertain. In addition, the tub is packaged in a removable cardboard sleeve that features easy-to-prepare meal ideas.