Looking at two different gauges of retail cheese sales, it easy to conclude that cheese sales are stuck in low gear. First, consider the top ten brands of natural cheese chunks. This is a core subcategory for cheese. In the 52 weeks ended Oct. 2, dollar sales for all brands measured were up just 2.5%. Unit sales were actually off by 1%. These figures, courtesy of Information Resources Inc., are for supermarket, drugstore and mass merchandiser sales excluding Wal-Mart. They do not reflect foodservice or convenience channel sales.
First, consider the top ten brands of natural cheese chunks. This is a core subcategory for cheese. In the 52 weeks ended Oct. 2, dollar sales for all brands measured were up just 2.5%. Unit sales were actually off by 1%. These figures, courtesy of Information Resources Inc., are for supermarket, drugstore and mass merchandiser sales excluding Wal-Mart. They do not reflect foodservice or convenience channel sales.