A quick glance around any major retailer would reveal plant-based brands positioned as alternatives across all major dairy categories. What used to be seen by many as a fad has clearly gained some legs.

Chobani LLC said it is taking an important step toward a more sustainable future, announcing the planned launch of a paper cup for its yogurt alternatives. The paper cup marks a milestone in the company’s efforts to reduce plastic use and put more sustainable packaging on shelves across America. 

During the course of the past decade, the American yogurt category has grown to approximately $8 billion. Danone North America, White Plains, N.Y., said it conducted a review of total dollar sales for all of the innovations launched across the entire yogurt category between 2010 and 2019, and its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation of the decade (factoring in both dairy- and plant-based innovations).