Yogurt consumption showed the strongest overall growth followed by cottage cheese and regular ice cream in 2024. Cheese consumption remained unchanged from a record high the previous year.
That's enough butter to bake more than 11 billion butter cookies.
November 10, 2021
While butter sales usually increase during the holidays, the pandemic, which spiked a rebirth of home cooking, has also caused butter sales to grow significantly year-round, according to Dairy Farmers of Wisconsin.
The last year or so might have found some players in the retail butter and butter blends category exclaiming, "It's a jungle out there!" Why? Because certain players in the margarine and spreads subcategory used innovation and questionable marketing (Country Crock "plant butter" - seriously?) to lure consumers and intimidate genuine butter brands.
It seems that butter producers picked their numbers wisely. The cooking staple and flavor booster continues to show positive growth, with dollar sales of butter/butter blends up 1.3% (to $3,131.4 million) and unit sales jumping 2.5% (to 840.6 million) during the 52-week period ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.