Items Tagged with 'lemonade sales'

The flavor gates are open wide and beckoning. While classic flavors like vanilla, chocolate, strawberry, and coffee will forever anchor the category, flavors that spark curiosity, spicy-sweet flavors, and floral, botanical, and fruit profiles with a twist along with new “it” flavors like pistachio, matcha, and lemon-blueberry are surging in popularity.

As noted in the nondairy beverage article in our May issue, consumers are seeking functional and no-sugar-added options for beverages — and some juice segments are taking a hit in sales because of it. Sales are down in orange, apple and juice/drink smoothies segments, but ticking up in refrigerated lemonade, fruit drinks and vegetable juice blends.

Juice beverages are a multibillion dollar industry, and according to a recent trend report from Fona International, millennials in particular are throwing back more juices as meals and snacks, and for health and hydration.