Nutrition is seen as essential to overall wellbeing, with 86 percent of consumers believing well-balanced diets are important to prevent major illnesses. However, in practice, only 53 percent choose to eat a healthy diet to maintain their wellbeing. 

In 2021, 61% of consumers turned to fresh milk at least weekly. Importantly, the number of consumers turning to these products has remained fixed over the last few years, which indicates that while people have been working on improving their health through their diet, they are not necessarily cutting down on their intake of fresh milk, stated FMCG Gurus.

Many Americans find themselves in one of two categories: ditching their New Year’s resolutions or committing to a healthier lifestyle for the long haul.