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But it is going to cost more. The USDA forecasts less milk in 2017 but a growing supply through the year 2024 along with steadily increasing prices. Its economic assumptions include moderate growth in GDP and inflation, and low unemployment.
In searching for signs of life in the fluid milk category, one can find a pulse. Sales of whole milk rose 4.1% from 2014 to 2015. Sales also increased for 1% milk (4.6%), whole flavored milk (6.4%), other flavored milk (1.3%) and buttermilk (5.2%). These segments represent opportunities for fluid milk processors.
Australia’s a2 Milk Co. said it will expand the dairy industry’s user base by bringing back consumers who turned away from cow’s milk because of digestive issues.
While there has been talk about the steady decline in milk consumption lately, there is a rising star that has also been getting quite a bit of attention.