Listen up dairy industry: Unless we embrace a fundamental strategic change, the only white milk that will be consumed in the United States will be out of a baby bottle or a Starbucks cup. 

It’s been a painful time for fluid milk, but the fluid milk industry is now moving beyond the gallon jug to address changing consumer needs more aggressively, primarily through the introduction of low volume, niche or branded products. 

The USDA's AMS service reported this week that total organic milk products sales for November 2012 were 191 million pounds, an increase of 9% from November 2011.

The worst thing that could ever happen to fluid milk is to use aseptic packaging because the dairy industry would lose those great big electronic display cases that now adorn over 10,000 Class A grocery stores in the United States.