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Falling production, retail prices and sales aren’t helping creameries. Manufacturers look to flavors and healthier formulations to revive the category.
Ice cream processors booked greater sales revenues in the last year, but unit sales in the category tumbled 4%. It’s the same for novelties. Frozen yogurt, on the other hand, tells a different story.
August 17, 2012
Is the constant drumbeat about Americans’ obesity problem taking its toll on sales of frozen dairy indulgences? Or has the product become too expensive in this stagnant economy? Or is there another explanation for the drop in unit sales of ice cream?
