chocolate milk as a recovery beverage - Page 1

DFA's TruMoo debuts high-protein chocolate milk

April 8, 2025

Designed to appeal to consumers who seek added benefits from their beverages, TruMoo Zero provides 13 grams of protein, which is 50% more protein than regular chocolate milk and no added sugar, DFA stated.

White Milk Bottle With Sweatband (1).png

The Dairy Alliance promotes milk at schools

Dairy milk benefits athletes by providing 13 essential nutrients that support energy, wellness and strong bones.

October 11, 2023

The organization will sponsor a variety of high school sports championships across Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

DairyMAX teams with college athletes to promote milk's benefits

Campaign focuses on topics such as post-workout recovery with chocolate milk, heart health, cooking, and farming.

March 30, 2023

These college athletes have 26.4K followers on Instagram and 127.7K followers on TikTok combined.

Prairie Farms to support runners in Kentucky Derby Festival MiniMarathon and Marathon

The cooperative’s chocolate milk was named official refuel partner for festival races.

February 25, 2020

Prairie Farms Dairy Inc., an Edwardsville, Ill.-based dairy cooperative, said it partnered with the Humana Kentucky Derby Festival MiniMarathon and Marathon to be the chocolate milk refueling partner for the race.

Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk

Slam dunk

NBA’s Klay Thompson is MilkPEP’s chocolate milk warrior

Thompson has an 'authentic' relationship with chocolate milk, having drunk it since childhood.

February 13, 2017

Klay Thompson of the NBA’s Golden State Warriors is the new face of the Built With Chocolate Milk campaign by the Milk Processor Education Program, the checkoff program better known as MilkPEP.

Jock-o-late milk

For milk processors ‘Be like Mike’ is now ‘Be like Tony, Kevin, Kemba or Ryan’

Core Power, a post-workout recovery beverage, tackles Tony Romo. MilkPEP tips off a new campaign with Kevin Love.

March 20, 2015

MilkPEP and Core Power turned to the basketball court, the gridiron and the hockey rink to find celebrity endorsers.

Awards

Sunnyside Farms, Borden Co. of Florida are winners in MilkPEP program

The awards program showcases processors’ successes in implementing MilkPEP’s two occasion-based strategies, Breakfast at Home and Refuel with Chocolate Milk.

May 27, 2013

MilkPEP named Sunnyside Farms the winning processor in the Breakfast at Home category and the Borden Company of Florida the winner in the Refuel category. Both companies promoted milk through effective local marketing using MilkPEP’s free resources.

Chocolate milk

Hershey’s introduces a single-serve milk with its Special Dark chocolate flavor

Sarah M. Kennedy

January 31, 2013

Hershey’s adds a single-serve Special Dark chocolate milkshake to its line of refrigerated products.

Chocolate milk

Sassy Cow Creamery introduces low-fat chocolate milk

Sarah M. Kennedy

June 21, 2012

Wisconsin’s Sassy Cow Creamery introduces a new low-fat 1% chocolate milk.

National Dairy Month

The California dairy industry answers questions about milk

June 4, 2012

Have you ever wondered which milk is best for you and your family? For National Dairy Month, the California Milk Processor Board and the Dairy Council of California are educating consumers on the various milk options available today and how their choices could make a difference in their overall health. "Dairy milk has been a part of the American lifestyle for centuries, but families still have many questions about this beverage," says Ashley Rosales, Registered Dietitian for Dairy Council of California.