When we last reported on sales within the U.S. refrigerated retail milk category back in our February issue, the situation was quite rosy. Dollar sales had risen significantly during the 52-week reporting period, and unit sales growth was solid, too.
The dairy industry is urging policymakers to make five specific changes to ensure the nutritional benefits of dairy are more accessible to children and families participating in these programs.
Congress is expected to take up legislation this fall to reauthorize federal child nutrition programs, including the school meals programs and the Special Supplemental Nutrition Program for Women, Infants, and Children (“WIC”), which provides nutritious foods to supplement the diets of low-income pregnant, postpartum and breastfeeding women, as well as infants and children up to age 5.