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As manufacturers home in on trends such as high-protein, the number of consumers interested in nutritional supplements and meal replacements is growing, and so are the product options.
The key trends showing up in nutritional supplements and meal replacements are similar to those in other food and beverage categories, a desire for more high-quality protein, clean ingredients, flavor variety and convenience, according to several formulators of protein and functional ingredients with whom we spoke.
As ingredients, whey and milk proteins "address formulator needs for sustainably produced, nutritious, functional, tasteful, versatile, consumer-appealing, securely sourced ingredients for use in food and beverage products"
Anti-inflammatory diets are trendy, and some of my friends are avoiding dairy because they've heard that it causes inflammation. According to Greg Miller, chief science officer for National Dairy Council, "The current scientific evidence suggests that the opposite may be true."
Glanbia plc, Dairy Farmers of America Inc. (DFA) and Select Milk Producers Inc. said they finalized an earlier-announced joint venture partnership to build, supply and operate a planned large-scale cheese and whey production facility in Michigan.
Research and technology investments have enabled the U.S. dairy industry to launch a variety of high-value protein ingredients, including whey protein concentrates (WPC) ranging from 34-90% protein and whey protein isolate (WPI), which is more than 90% protein.
In September, researchers, manufacturers and end users of whey protein from around the world gathered in Chicago for the eighth International Whey Conference. A key takeaway from the conference is that whey protein continues to be the “gold standard” for fueling muscle protein synthesis (MPS).
ON DEMAND: Foods that can tout clear benefits for health and wellness continue to be of strong consumer interest. While there are many food protein ingredients available, whey protein ingredients have scientifically established and consumer accepted nutritional benefits that have been featured in a wide range of health and wellness whey protein enhanced foods and beverages.