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Each year, the Elmhurst, Ill.-based American Dairy Products Association (ADPI) and Dairy Foods put the spotlight on dairy ingredient accomplishments by honoring a dairy processing member of ADPI with the Breakthrough Award for Dairy Ingredient Innovation.
The beverage was created with support from the dairy checkoff and other industry groups.
March 4, 2021
GoodSport Nutrition, a Rosemont, Ill.-based startup, said it launched GoodSport — a sports drink that is 97% dairy and aims to compete nationally against leading brands.
Nth Degree Innovations Inc., Edison, N.J., relaunched its enhanced sports drink line containing no preservatives, artificial ingredients or artificial colors.
36% of exercisers say they look for products that contain protein, and nearly 33% of these active consumers would pay more for a product with added protein.
We see a growing opportunity for dairy products such as milk, cheese and yogurt, as well as dairy ingredients, to highlight the sports performance benefits that dairy’s protein content and overall nutrient package offers.
Energy drinks are showing significant increases in dollar and unit sales, despite warnings from health officials mentioned in news reports recently. On the flip side, some sports drink companies are struggling, showing decreases in dollar and unit sales.