Zico Beverages LLC, a division of Atlanta-based The Coca-Cola Co., launched Zico USDA-certified organic, Fair Trade, not-from-concentrate coconut water.

iTi Tropicals Inc., a supplier of industrial tropical fruit ingredients, has eight new prototype blends of coconut water with other juices.

iTi Tropicals has developed six custom coconut water and coconut milk prototype blends for use in dairy and nondairy beverages and foods.

Coconut water: Is it just a fad or is it a sustainable ingredient? It’s currently in vogue but I believe that the industry can make this product as much a staple as jeans are to fashion. I will make the case that coconut water is here to stay.

 Coconut water has emerged as the “it” beverage among Americans who seek out the latest in health and wellness foods and drinks.