These new campaigns position Challenge as a modern brand rooted in its heritage while elevating Danish Creamery as a premium offering, distinguished by its high butterfat content and compelling origin story.
is campaign, designed to resonate with Californians, features actor and comedian Desi Banks, who joins forces with a crew of social media influencers.
November 28, 2023
Get Real Inc. is positioned as a fictional start-up, with a mission inspired by a glass of real milk, that humorously highlights modern society’s increasing detachment from what’s real.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
Marketers of cheese, yogurt and pudding press their brands in the free-standing inserts for the week beginning Aug. 19. Among the brands are Yoplait, Kraft, The Laughing Cow, Babybel, Activia and Kozy Shack.
Nestle promoted its food and beverage brands in a multipage event headline "Good Food, Good Life" in the free-standing inserts for the week beginning April 29. Other dairy brands in the FSIs this week are Land O Lakes and Daisy.
There were few dairy companies and dairy mentions in the free-standing inserts for the week beginning April 22. But Stonefire Naan touts its use of buttermilk and ghee.
Dole introduces a yogurt smoothie kit and Whitewave Foods launches a nondairy fruit and protein beverage. Read more in this week's Free-standing Inserts Report.