Chobani's first national ad campaign, titled "Real Love Stories," debuted, appropriately, on Feb. 14 (Valentine's Day). The multifaceted campaign, developed by Chobani and its advertising agency, Gotham Inc., includes two national television commercials along with digital and out-of-home ads.
Dean Foods promotes a winter classic -- hot chocolate. Kraft reminds shoppers that its Singles are part of a classic combination – a grilled-cheese sandwich and tomato soup. Meanwhile, Yoplait brands are the beneficiaries of a multipage FSI event by parent General Mills. They are among the dairy foods featured in this week’s free-standing inserts (FSIs) report.
Smith Dairy Products Co.'s new Vanilla Orange Cream arrives in grocers’ freezers this month. A half-gallon of the premium ice cream carries a suggested retail price of $4.99.
Marketers of dairy desserts key into the upcoming Valentine’s Day holiday in this week’s free-standing inserts. Kahala Corp.’s Cold Stone Creamery shows a heart-shaped chocolate and strawberry ice cream cake. Schwan Food Co. touts its Edwards frozen desserts, made with ice cream, while Sara Lee Corp. pictures a slice of cheesecake under the headline "You are the sunshine of my life, Sweet love that always goes around . . .".
Dairy brands look ahead to the Feb. 6 NFL Super Bowl in their Jan. 23 free-standing inserts. Kraft promotes its natural cheese cubes and Cracker Cuts slices “for the Big Game.” Under the headline “No roughing the passer,” the cheese giant promotes its shredded mild Cheddar product along with Breakstone’s sour cream. The FSI instructs readers to “Steal a page from a winning playbook at KraftRecipes.com.”
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Alex Shimray
Thank you for sharing this! This is really...
Thank you for sharing this! This is really...
yes, nowadays more teenagers like to have a...