Marina Mayer's Marketing Musings
Baskin-Robbins asks ice cream devotees to vote for their favorite flavor creation, says Marina Mayer, executive editor.
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Baby, it’s cold outside, but thanks to an online flavor creation contest, certain ice cream flavors are heating up consumers’ palettes. Baskin-Robbins has announced the Top 10 finalists of its National Online Flavor Creation Contest. And now, the Canton, Mass.-based company calls on ice cream devotees across the country to vote for their favorite.
"For the second year in a row, the culinary team at Baskin-Robbins was impressed and amazed with the creative flavor submissions we received," says Stan Frankenthaler, Dunkin' Brands executive chef and vice president of innovation. "It's a challenge to narrow down the submissions to 10 finalists, but we are confident that ice cream lovers across the nation will have fun voting for the next great flavor to be featured in Baskin-Robbins dipping cabinet in 2012.”
The 10 finalists and their ice cream flavor creations are as follows:
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Each finalist wins free ice cream for a year. The grand prize winner will have his or her flavor added to the Baskin-Robbins ice cream library and it will be featured as the July 2012 Flavor of the Month. The grand prize winner will also receive a trip for two to Boston, including a three-night stay, a night at the theater, $1,000 in spending money and a trip to Baskin-Robbins’ headquarters to meet the Baskin-Robbins culinary team.
For more information and official rules, please visit http://baskinrobbins.com/flavorcontest/.