Marina Mayer, executive editor, helps promote Breast Cancer Awareness month by showcasing what dairy processors are doing to support the cause. This week, Yoplait re-launches its “Save Lids to Save Lives” campaign.

To me, Breast Cancer Awareness month (October) has always been a time of reflection and remembrance for those who lost their battle to breast cancer. Whether it be a grandmother, aunt, mother, friend or sister, it’s likely that everyone knows someone affected by this disease in some way, shape or form.

This year however, Breast Cancer Awareness month means something different to me. This year, it symbolizes starting anew, wiping the slate clean, becoming cancer free.

That’s because I’m watching a very close family member of mine fight this nasty disease, and starting this month (and the New Year for us Jews), she’s off to live a cancer-free life.

In honor of men and women everywhere impacted by breast cancer, I will spend the next four weeks showcasing what dairy processors are doing, so that consumers can help support the cause (and cure) of breast cancer.

To kick off Breast Cancer Awareness month, Yoplait will donate 10 cents to Susan G. Komen for the Cure for each pink lid redeemed online at and via mail by Dec. 31, up to $2 million. Commitment to women’s health and the breast cancer cause is an integral part of Yoplait’s DNA, according to the yogurt producer, owned by Minneapolis-based General Mills Inc. For the past 13 years, Yoplait has donated more than $30 million to the breast cancer cause through “Save Lids to Save Lives” and other donation initiatives.

Additionally, Yoplait teamed up with celebrity fashion designer Betsey Johnson for an in-store event that launched a new campaign aimed at celebrating the inherent style and substance of New York.

On Oct. 4, New York fashion students sought out women who embodied style and substance and rewarded them with an estimated 50,000 free cups of Yoplait yogurt.

Samplers can also be found from 7-10 a.m. 4-7 p.m. in the following locations:
Oct. 4 at Broadway/Lafayette St., Fulton St., Canal St.     
Oct. 5 at Columbus Circle/59 St., Penn Station/34 St., Grand Central Terminal
Oct. 11 at Grand Central Terminal, Union Square-14 St., Herald Square
Oct. 12 at Lexington Ave/59 St., Lexington Ave/53 St., Penn Station

So, before you throw out those Yoplait yogurt lids, rinse and redeem and help companies like General Mills support the cause (and cure) of breast cancer.