Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Sponsor Insights
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report

    Mr. Food says dairy is 'so good' in this week's FSIs

    By James Carper
    June 6, 2011
    Daisy, Kraft, Land O’Lakes and Sargento are among the brands featured with celebrity pitchman Mr. Food in a free-standing insert promoting June Dairy Month, a campaign by the National Frozen & Refrigerated Foods Association. Elsewhere in the FSIs: Breakstone's, Nesquik, Edy's, Dannon and more.



    FSI report for the week beginning June 5, 2011

    Daisy, Kraft, Land O’Lakes and Sargento are among the brands featured with celebrity pitchman Mr. Food in a free-standing insert promoting June Dairy Month, a campaign by the National Frozen & Refrigerated Foods Association. Mr. Food states he shops “the refrigerated dairy aisles for great deals on fun, nutritious, tasty snacks and drinks.”
    Other dairy foods pictured in the FSI are Bailey’s coffee creamer, Yoplait Greek yogurt, Lactaid milk and Borden’s extra sharp Cheddar cheese.
    The National Park Family Adventure sweepstakes awards a grand prize trip for four to a national park, valued at $7,500. Entry is online or by mail from May 22 to July 30 at easyhomemeals.com.
    Coupons: $1 toward any two Dannon Activia 4-pack, 8-pack, 12-pack or tub SKUS
    $1 toward any 16-ounce Organic Valley half-and-half or soy creamer SKU
    $1 off any 8th Continent soymilk SKU

    In separate FSIs:
    • Kraft tells shoppers to “Do your dinner a flavor” by “spoon[ing] in perfectly seasoned creaminess” with its Cooking Crème. Coupon: $1 toward any Philadelphia Cooking Crème SKU
    • Sargento promotes its light string cheese and Colby-Jack snacks. Coupon: 75 cents toward any snacks SKU.
    • General Mills’ Yoplait directs shoppers to the frozen fruit section to finds its Yoplait Smoothie food with “frozen fruit & real yogurt pieces in every bag.” Shoppers blend the product with milk. Coupon: 75 cents toward one SKU


    In other dairy-related FSI activity:

    GFA Brands touts its Smart Balance fat-free milk with omega-3s and its buttery spread under the headline, “Here are two easy steps to a heart-healthier diet.” Coupons: $1.50 on any milk SKU, $1 on any two spread or sticks SKUs.
     
    LaLa states its bottled yogurt smoothies contain neither high-fructose corn syrup (HFCS) nor artificial colors or flavors and that the food is low-fat and contains 25% of the recommended daily value of calcium. Coupon: buy one 8.1-ounce SKU, receive a second one free.
     
    Dannon suggests freezing its Dan-o-nino yogurt intended for children. It promotes the food’s lack of HFCS and artificial colors and flavors. Dannon claims the product is “power packed” with twice the calcium of “leading kids’ yogurts and vitamin D.” Coupon: $1 toward a 6- or 12-pack SKU.
    Dannon also offers its Danimals Coolision SKU as an alternative for “when they scream for ice cream.” The FSI also makes the claim of no HFCS, artificial colors or flavors. Coupon: $1 toward any SKU.
     
    Nestle’s iconic rabbit appears with Nesquik chocolate syrup and Edy’s vanilla ice cream. Coupons: $1 toward any syrup SKU and 48-ounce ice cream SKU; 50-cents toward any Nesquik SKU.
     
    Kraft’s Breakstone's makes the claim “our new cottage cheese can beat up your yogurt.” Coupons: $1 toward any 4-pack SKU; 75 cents toward any three doubles SKUs.
     
    Sutter Home Winery encourages shoppers to “build a better burger” with cheese bearing the Real California Milk or Cheese seal, and offers a 55-cent coupon as an incentive. The Build a Better Burger sweepstakes awards a $100,000 grand prize to the best beef burger and $15,000 to the best alternative burger; the sandwiches may or may not include cheese. A $2,500 prize will be issued as the People’s Choice Award in each category. Entry is online or by mail.
     
    Abbott Nutrition promotes its Ensure protein shakes, made with milk protein concentrate. Coupons: $1 toward one multipack SKU; $2 toward any 4-pack SKU.




    Return to the blog home page.
     

    Share This Story

    Jim Carper is the former editor-in-chief of Dairy Foods.

    Blog Topics

    Editor’s Thoughts

    Recent Comments

    Discount code

    Alex Shimray

    Thank you for sharing this! This is really...

    Thank you for sharing this! This is really...

    yes, nowadays more teenagers like to have a...

    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Dairy Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Dairy Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

       close
    • Xylem’s largest BVF reactor at a dairy farm
      Sponsored byXylem

      Preparing water systems for dairy growth in 2026

    Popular Stories

    Splash of milk in form of arm muscle. 3D illustration.

    Protein: The Powerhouse of Health and Wellness

    Close up of man adding Greek yogurt while preparing healthy smoothie in the kitchen.

    An expert guide to dairy and GLP-1 receptor agonists

    Vanila and blueberry ice cream with lavender on blue background.

    Is ice cream a healthy food?

    Nominate your product for the 2026 Dairy Foods Product of the Year!


    Food Safety webinar

    Events

    July 8, 2026

    Membrane Purification Enables Clean Beauty Actives

    The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

    July 22, 2026

    Food Safety Today: What Dairy Processors Need to Know

    Join the husband-and-wife team, Rich and Heather Draper, of the Ice Cream Club Inc., who have implemented food safety practices for more than 40 years, for this fascinating and educational webinar.

    View All Submit An Event

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products
    health and wellness


    plant of the year

    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing