Land O Lakes makes a splash with its new butters and cheeses in this week's free-standing inserts. Also in this issue: Snack Pack puddings (ConAgra), Philadelphia cream cheese (Kraft), Laughing Cow (Bel Brands), Dannon, Dean Foods and more.



FSI report for the week beginning August 7, 2011

Land O’Lakes makes a splash this week with free-standing inserts for its butters, spreads, cheeses and eggs. The company promotes its new cinnamon sugar butter spread and the new packaging of its other spreadable butters made with sweet cream, canola (or olive) oil and salt. Land O’Lakes directs shoppers to “Find us on” Facebook and Twitter. Both the spreadable butters and the new butter carry the Box Tops For Education logo.

 

The dairy co-op also promotes its Alpine Lace cheese brand under the headline “25% Reduced Fat” and calling it “a better for you cheese.” Recipes are available on the alpinelace.com website.

 

With a nod toward back-to-school promotions, Land O’Lakes headlines another FSI “Give Them A+ Cookies. Make them smile at lunch with cookies made with Land O’Lakes Butter.” Shoppers can find a recipe for lunchbox oatmeal cookies by searching landolakes.com.

 

Still on the school theme, the co-op instructs readers to “Pack a Stackable Lunch” with its cheese “fresh from the deli.” The dairy group also promotes its eggs in a separate FSI.



Dairy foods as snacks

In promoting cheeses under its Babybel and The Laughing Cow brands, Bel Brands USA states “Smart snacks shouldn’t be this delicious.” The processors touts the calcium and protein content of the food and the portion-control packaging.

 

ConAgra says its Snack Pack puddings (made with nonfat milk) are “100% yum and a good source of calcium.”

 

Kraft Foods promotes its four-packs of Philadelphia mini cream cheese with the headline “Enjoy a smidge of schmear.”

 

Dannon takes FSIs for its Activia French and Greek yogurts and one for its Oikos Greek yogurt. It touts the “fruit bites on the bottom” of its French yogurt and the “thick & creamy” characteristics of its Oikos Greek yogurt. Oikos states its product is “Possibly the best yogurt in the world,” one that is a “deliciously rich and creamy-thick Greek yogurt with 0% fat.” It is available in seven flavors.



Dairy foods as desserts

  • Sara Lee features a grilled pound cake recipe calling for whipped cream, ice cream and fruit, or substituting “Greek yogurt for a lighter treat.” 
  • Dean Foods' new Nutty Buddy Superscoops novelties are “the ultimate summer treat.”
  • Dunkin Donuts pictures two new flavors. The Coolatta float made with a Tropicana juice product its topped with soft serve. Espresso Melt is the second flavor.

 



In other activity

Abbott Nutrition continues promoting its PediaSure and PediaSure Sidekicks nutritional supplements (search the blog for previous mentions).

 

Blue Diamond Almonds teams with Dole on smooth recipes made with the former’s Almond Breeze nondairy beverage and the latter’s pineapple juice and fresh and frozen fruits.

 

Return to the blog home page.

 

View a slide show of this week’s free-standing inserts.