Ice cream marketers scoop out consumer savings in this week's FSIs

After taking Easter weekend off, dairy brands were back in the free-standing inserts, with ice cream and cheese marketers particularly active.

Nestlé promotes its ice cream sandwiches, cones and bars under the headline “Celebrate summer with sweet savings.” It offers a $1 coupon toward the purchase of any two SKUs and directs shoppers to its Facebook page where they can collect a $1 coupon toward an 8-count Drumstick SKU. In some markets,
Safeway’s Dominick’s stores takes a co-FSI. Mars Chocolate’s Dove dangles a $1 coupon toward the purchase of any Dovebar multipack, Dove miniatures or Dove ice cream SKU. The FSI includes the Facebook logo. In some markets, Walgreens offers a 50-cent coupon for a Singles SKU.

 

Celebration Foods’ Carvel announces the “Perfect Moments” instant-win game and sweepstakes, awarding a $5,000 “shopping spree” at Best Buy (delivered as 250,000 Reward Zone program points from the electronics retailer). Contestants enter on-pack game codes online. Instant-win entries are automatically entered into the sweepstakes. Other prizes includes one $1,000 Best Buy Reward Zone program reward certificate (50,000 Reward Zone program points), 25 $100 reward certificates, 50 $50 reward certificates, 200 $20 reward certificates and 275 store coupons valid for one Carvel ice cream cake (maximum value of $19.99). The game ends Nov. 15. Details at https://www.celebrateperfectmoments.com/

 

Cold Stone Creamery suggests an ice cream cake for the upcoming Mother’s Day celebration. The unit of Kahala Management offers a two-cakes-for $5 coupon and two other coupons totaling $4.

 

J&J Snack Foods promotes its 100-calorie-per-cup Luigi’s Italian ice, along with its Superpretzel snack.

In the cheese category, Saputo Cheese’s Frigo launches its “Camp Takin’ It Cheesy” sweepstakes, which awards a weekly $1,000 prize (in the form of a check, ostensibly for summer camp). Entry is online. Ten daily drawing prizes of a cooler bag (valued at $12) will be awarded. The sweepstakes ends July 2. Details at https://frigocheeseheadscamp.amssupport.net/Public/Intro.aspx

 

Kraft Foods and Yum! Brands’ Taco Bell team up on a promotion timed for the May 5 Cinco de Mayo celebration. The FSI instructs shoppers to “Treat your family to a fiesta!” with its Mexican taco natural cheese and Taco Bell Home Originals products. A 75-cent coupon can be used on any Home Originals SKU (excluding salsas).

 

Nestle’s Digiorno’s boasts that its pizza is “stuffed with cheese.”

• Dannon Co. promotes its Activia Parfait Crunch yogurts.
• General Mills states its Yoplait Greek yogurt contains twice the protein of regular yogurt.
• Abbott Nutrition offers savings of up to $12 on its Ensure beverages made with milk protein concentrate.

 

View a slide show of this week’s FSIs below.

 

Return to the blog home page to read FSI reports from previous weeks.