FSI report for the week beginning May 1, 2011
Nestlé promotes its ice cream sandwiches, cones and bars under the headline “Celebrate summer with sweet savings.” It offers a $1 coupon toward the purchase of any two SKUs and directs shoppers to its Facebook page where they can collect a $1 coupon toward an 8-count Drumstick SKU. In some markets,
Safeway’s Dominick’s stores takes a co-FSI. Mars Chocolate’s Dove dangles a $1 coupon toward the purchase of any Dovebar multipack, Dove miniatures or Dove ice cream SKU. The FSI includes the Facebook logo. In some markets, Walgreens offers a 50-cent coupon for a Singles SKU.
In cheese, it's Saputo, Kraft and DiGiorno
In the cheese category, Saputo Cheese’s Frigo launches its “Camp Takin’ It Cheesy” sweepstakes, which awards a weekly $1,000 prize (in the form of a check, ostensibly for summer camp). Entry is online. Ten daily drawing prizes of a cooler bag (valued at $12) will be awarded. The sweepstakes ends July 2. Details at https://frigocheeseheadscamp.amssupport.net/Public/Intro.aspx
Kraft Foods and Yum! Brands’ Taco Bell team up on a promotion timed for the May 5 Cinco de Mayo celebration. The FSI instructs shoppers to “Treat your family to a fiesta!” with its Mexican taco natural cheese and Taco Bell Home Originals products. A 75-cent coupon can be used on any Home Originals SKU (excluding salsas).
Nestle’s Digiorno’s boasts that its pizza is “stuffed with cheese.”
In other FSI activity this week
- Dannon Co. promotes its Activia Parfait Crunch yogurts.
- General Mills states its Yoplait Greek yogurt contains twice the protein of regular yogurt.
- Abbott Nutrition offers savings of up to $12 on its Ensure beverages made with milk protein concentrate.
View a slide show of this week’s FSIs below.
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