Bill Graves is senior vice president – product research and food safety for National Dairy Council. He leads the product research program to drive innovation and sales of dairy products and ingredients on behalf of U.S. dairy farmers. He is responsible for all aspects of product research, including developing the strategic agenda, working with stakeholders to set national priorities, and providing oversight for the National Dairy Foods Research Center program. Graves has more than 30 years of industry experience in R&D, quality and innovation working at Kraft Foods leading and commercializing many food and beverage innovations in several categories.